Emma Claiir, an influencer from Australia, stirred up debate on her podcast Simply Chaotic.
Due to certain remarks she made in a recent episode that went viral, the podcaster has been roundly criticised online.
Who is influencer Emma Claiir?
Australian influencer Emma Claiir, 28, is from Sydney.
She is a “mummy blogger” who frequently offers lifestyle stuff.
She has 107k followers on Instagram as a consequence of her postings.
Claiir co-hosts the podcast Simply Chaotic with Kristy Jean and publishes stuff frequently that reflects what’s happening in her life.
What did Emma Claiir do?
After Emma revealed in a podcast broadcast that she had killed two kittens as a young child, she received a lot of negative feedback online.
She made light of the events and has come under heavy fire for her remarks. She then told her detractors to “chill” after receiving a lot of bad feedback.
The Australian mother described the cat incident in one segment of the podcast, saying: “I was swinging my cat around. I mean, I assumed it was simply a stuffed animal.
“And I accidentally let go of it.
“I just want to say I’m giggling about it now, but this happened years ago” as she continued to laugh about the story.
She then went on to say she had also accidentally killed her best friend’s cat too.
Claiir then took to Instagram to address her comments.
She wrote: “To the people offended by my story in today’s Simply Chaotic episode that I just shared … It happened 21 years ago. I was a small child … Accidents happen and you all need to chill.
“It’s a bit of light humour in a get to know us episode and If you can’t handle that then simply chaotic ain’t for you. So byeeeee.”
TikTok videos have resurfaced from November 2022 which she posted where people had commented on how she was holding her pets in the content.
She appears in one post holding her current pet cat while talking and swinging it around in a way that some of her admirers found offensive.
“I’m glad you finally put that cat down and stopped swinging it around, it didn’t look cute,” one viewer said.
“There’s always like one hero,” she said, “who loves to act as if people treat their animals, which they utterly adore and love, so horribly.”
“Like it happens in every single video I upload with my animals… I receive one of these comments,” she continued.
After that, Emma Claiir published a sponsored article, prompting criticism from her dog-holding technique.
One person said: “Oh my gosh.”
Her disclosures on her podcast caused social media to go viral, and the cosmetics company MCoBeauty promptly fired her as an ambassador.
“We were appalled by this story and will no longer be working with Emma in the future,” they said.
“At MCoBeauty, we take cases like this very seriously and do not support any form of animal cruelty.”
Then, the world’s largest fashion brand Princess Polly announced on Instagram that they will no longer be collaborating with the content producer.
Their official statement said that their brand “has a zero-tolerance stance on any form of animal abuse”.
Lust Minerals were the next brand to announce that they are ending their collaboration with the influencer.